If you run a shop near Gunnersbury Park or elsewhere in Chiswick, you already know how quickly carpets can go from presentable to tired-looking.

If you live in Bedford Park and your sofa, armchair, or dining chairs are starting to look a bit tired, you are not alone.

If your rug has started to look tired, hold onto smells after rainy shoes come in, or simply feels a bit grim underfoot, you are not alone.

If you live on or near Chiswick High Road, carpet upkeep can feel like one of those jobs that quietly gets bigger every month.